What is SEWEM?

SEWEM – Sino-European Women Entrepreneurs in Music – is a networking and mentoring programme to promote the skills of European and Chinese women in the music and export sector, and to support equality.
It is funded by the European Commission.
SEWEM is also an experimental laboratory for the rapprochement of the music industries and relations between Europe and China. It will enable the creation and cross-border circulation of European, Chinese and transnational music.
The main objectives will be to foster sustainable and fruitful cooperation through mentoring; to create spaces for artistic encounters between Chinese and European music worlds; to use music as a tool for creation and cooperation, and to promote the discovery of history, art and different ways of thinking; and finally to support the knowledge of music markets and the export of European companies to China and more widely to Asia.

What is the SEWEM mentoring programme?

The core mentoring programme ran from October 2022 to June 2023 and provides long-term support for personal and career development of young professionals who identify themselves as women, trans or non-binary.

The programme consists of three pillars:

  1. 1-on-1 meetings between mentee and mentor, for the organisation and content of which the participants themselves are responsible
  2. Group meetings on topics that are relevant to the participants (e.g. knowledge of the Chinese market, understanding of music export strategy, etc., which take place in the form of workshops)
  3. Exchange between European and Chinese participants with online networking session, and meeting of Chinese professionals and mentorship participants at Womex 2023.

Follow our progress & see the mentees and mentors on our social media

What does a mentor/mentee relationship look like?

The relationship between mentor and mentee is entirely in the hands of the participants. This means that they decide themselves how often, when and where they want to meet – in addition to the monthly events for all participants. Depending on where they are based, their 1:1 meetings can happen either online or IRL and should be adapted to the participants’ respective professional and private obligations. Mentees should be aware of how much time their mentors can devote to the meetings, so that they can make the most out of it and react flexibly to their mentor’s suggested dates.

Who is behind the programme?

The project is funded by the European Commission and led by Le LABA, French centre of expertise specialising in EU projects, with a strong focus on gender equality, training, coaching, evaluation, communication, management of international and cross-cultural projects. It counts on a Chinese cultural network that has been built up over several years. 

SEWEM also involves EMEE, the European network of music export offices and European cultural institutions, aiming to find new strategies to develop and promote European music in the world; 

Piranha Arts, independent production company based in Berlin, whose events (such as the Carnival of Cultures and WOMEX) are motivated by issues of musical and cultural diversity; 

and Musiques de Nuit / Le Rocher de Palmer, the artistic direction of the performance hall Le Rocher de Palmer, based in Cenon near Bordeaux, which hosts nearly 150 shows and residencies around world music, and organises numerous mediation and awareness-raising programmes.

The mentoring programme is run by RAW Music, Romanian association dedicated to music export activities, and organiser of the Mastering the Music Business conference festival. It is also a partner in Creative Europe projects, such as HEMI and MEWEM, that aim at supporting artists and professionals in music.

Links & Contacts 

Website europeanmusic.eu/sewem 

Instagram @SEWEM_eu

Email sewem@europeanmusic.eu


Associated partners