January 11, 2021

Join EMEE panel on the Scandinavian digital music market at ESNS 2021

EMEE continues to tackle the market entry questions and this time we’ll be looking at Scandinavia – Sweden, Norway and Denmark.

However, as the COVID-19 crisis has also thrown the music sector in disarray with live performances coming to near-zero count, it begs the question – what is the role of digital channels and music consumption in finding your way to audiences in another country?
The Scandinavian region has the highest digital consumption in the world. What are their key learnings from how to build a digital audience and whether this could also be a way for artists from elsewhere in Europe? Another aspect that will be taken into focus is regional integration.

Entering Scandinavia in a Post-Crisis World – What is the role of digital?

WED 13 Jan | Conference Channel 4 | 14:00 – 15:00


JESPER THORSSON Export Music Sweden

EXPORT MUSIC SWEDEN works at an industry level to help export Swedish music to the world.
ExMS supports songwriters, musicians, recording artists and companies to go global. Founded by the music industry associations IFPI (record companies), STIM (composers and publishers) and SAMI (artists and musicians). As Sweden’s experts in export when it comes to music our daily focus and long-term goal is to boost music export revenues from Sweden’s entire music industry and to support all of Sweden’s wide range. We do this through trade missions, seminars and training, songwriting camps and networking opportunities at trade fairs and conferences. Managing Director Jesper Thorsson has 20 years of experience in the Music Industry in Label Management, A & R, Marketing, Sales and Merchandise among other fields.


Music Norway’s Director. After 20 years in the music business, Kathrine was appointed the first director of the export office Music Norway.
As the director, she has been concerned with leading an open organization for the entire music scene, with a special focus on developing measures for the support apparatus and improving the conditions for export-ready players in the music industry. The director as the overall professional, financial and strategic responsibility for the organisation. Serves as the main contact to authorities and international relations. In addition, Kathrine sits on several national councils and international networks that work strategically to stimulate internationalization and increase exports. Is Music Norway’s representative for a number of international organisations and Chair of NOMEX and Nordic Folk Alliance.

THOMAS RHODE Music Export Denmark

Thomas Rohde has been the CEO of Music Export Denmark since 2008. Thomas Rohde out as a musician more than 30 years ago, and has since stayed with music working in sales, marketing and management across the industry; As head of Wilhelm Hansen Concert and Theatre Management. As marketing manager and board member at PolyGram Records and then Universal Music Denmark. As CEO of the digital publishing house Amazing Music World and distribution channel www.SheetMusicNow.com. Educated first at The Royal Danish Academy of Music in percussion, he later earned a degree in Economics from Copenhagen Business School.


Coordinator at EMEE – European Music Exporters Exchange, and an independent consultant, analyst, researcher and writer. Currently based in Brussels, Belgium. I’m also a board member of Estonian Authors’ Society. Between 2014 – 2020 I served as the founding director at Music Estonia, the Estonian music export office and industry development centre. I’ve had a moderately long career of playing the guitar in various styles and formats, mostly in improvised music and I’ve been active in music education – as the founding member and first chairman of the Estonian Rhythmic Music Education Society, author of a music theory handbook and a teacher in several Estonian music schools.